This project explored and defined visual style for the gamified portion of in-app MOJO+ currency that lets a user buy player card assets driving engagement and subscription revenue.
We wanted to build our subscription business. Part of that was allowing users to buy stickers, frames, and background for their MOJO Player Cards. We had defined a price structure, but needed a visual way to showcase each tier.
There was an opportunity to surprise and delight our customers with in-app currency that met best practices across gaming app examples.
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I conducted a competitve analysis across different tier styles and examples to identify inspiration and direction. This project was a diversion from typical sporting, we looked heavily into gaming products.
A large part of this project was determining what style we wanted. Relating it back to sports was crucial - should we lean into trophies, medals, awards? How could we relate the theme back to sports?
Below you will see a bunch of itertions that I mapped out as we tried to find the 'right' version for us. We tried olympic-inspired medals, geometric shapes that used court/field lines of various sports, sport tickets, coins cash, and more. All variations were hand sketched on an iPad.
While we like the art style that these were bringing, we wanted to push the bounds of what we could do. We wanted to pull from the research that we conducted and really go full court press on the in-app currency bundle illustrations.
We netted out on these rough versions. Next step: bring them to life with color, refine add finalize.
Here are the final versions that made their way into the app today. They captured the essence of MOJO, and brought a fun style into the in-app currency bundles.
